Scott Osman

Founder & CEO, 100 Coaches

Scott Osman is the founder and CEO of 100 Coaches Agency, an organization designed to amplify the collective impact of the world’s most iconic leadership thinkers and executive coaches. He is the co-designer of 100 Coaches Agency proprietary curation process and the company’s relationship-first philosophy. In his role as CEO, he establishes the vision for the company, leads partnerships and business development, and serves as a critical pillar of the 100 Coaches community, which he co-founded with Marshall Goldsmith in 2016. He is the co-founder of Methods by 100 Coaches, the online learning platform, and he is a member of the editorial team that selects the authors and titles published in their new book imprint, 100 Coaches Publishing. 

Among his highly diverse accomplishments, Scott was previously the Founder and Global Director of the Purpose Strategy practice area at Landor Associates, during which time he led the corporate rebranding of P&G and various Purpose Branding initiatives for Goldman Sachs, Yahoo, and other global brands. He founded and led Good Omen, a values-led, practice-driven innovation lab, and was the president of Gigunda, the experiential company behind the rebranding of MLS and the highly award-winning Tides Loads of Hope and Charmin Times Square initiatives. He was a partner in the award-winning, boutique band agency, Doublespace, and led the creation of the Doublespace Incubator in New York and Amsterdam.

Together with Marshall Goldsmith, a 4-time New York Times Bestselling Author, and Jacquelyn Lane, President of 100 Coaches, Scott is a co-author of Becoming Coachable: 4 Proven Methods to Maximize Your Leadership Growth and Potential. It is a guidebook to get the most from executive coaching and chronicles their findings from observing hundreds of coaching engagements and why some flourish while others fizzle. He is the editor of Insights On Coaching (2019) and Leadership In A Time of Crisis (2020).

Scott received his MBA from the Stern School of Business and his AB from Dartmouth College. He is an avid photographer, his first career having been a fashion and portrait photographer in New York and Paris, a moment in time that lasts forever. He is an executive director of the film Blue Valentine.