Lina EL Assaad

Executive, Leadership & Team Coach President International Coaching Federation (ICF) UAE Chapter

Lina is an Executive, Leadership and Team Coach, PCC credentialed by the International Coaching Federation (ICF), where she currently serves as the President of the ICF UAE Chapter. With over a thousand hours of coaching experience, she has empowered and mentored numerous leaders, C-Suite executives, and ministry cabinet officials, consistently guiding them to excel in their roles and surpass their goals. Lina’s unique background spans two decades of senior leadership positions within Fortune 100 companies like Johnson & Johnson, Danone, and Boston Scientific, providing her with hands-on expertise in understanding the challenges faced by leaders in today’s fast-paced VUCA world. This practical experience enables her to offer tailored solutions for leaders to effectively navigate complex changes. Her true passion lies in driving leadership excellence by creating self-awareness and enhancing leadership skills such as effective communication, decision-making, executive presence, and strategic thinking, thereby boosting her clients’ performance. She is a dedicated advocate for gender balance and supported numerous females in attaining boardroom positions. Lina is also a sought-after speaker who has participated in numerous regional and international conferences. Her impressive achievements include winning multiple awards in executive coaching and leadership, with the latest most prestigious COACHING IMPACT AWARD from ICF Global and being recognized as one of Asia’s Top 100 Women Leaders in 2023. Her aspiration is to continue transforming the world through coaching, empowering leaders at the top and creating ripple effects across organizations and society.