Founder and CEO of Tharwah Holding Company (Tadawul: 9606.SR), a Saudi firm dedicated to creating a positive and sustainable impact for people, organizations, and communities. What began as a one-person mission in 2012 has grown into a publicly listed company with a market valuation exceeding SAR 200 million, trusted by ministries, giga-projects, and industry leaders across the Kingdom.

His background combines strategic leadership, operational excellence, and a deep interest in the future of work. He is passionate about enabling transformation at scale, whether through workforce redesign, leadership development, or the integration of emerging technologies like artificial intelligence. He firmly believes that culture and leadership are as critical to success as strategy and execution. Internally, he is focused on building a more empowered and resilient organization where people lead with confidence and learning is continuous.

Outside of work, he is drawn to EVs, emerging tech, and meaningful conversations about the future.

Sid Ahmed Benraouane, is a globally recognized expert in AI governance, ethics, and strategy, I bring over 20 years of experience advising senior leaders in the government and private sector across the US, Europe, and the Middle East. He specializes in crafting and implementing legislative frameworks for AI management systems, risk management, AI trustworthiness, and AI maturity assessment, ensuring organizations navigate the complexities of emerging technologies while maintaining ethical integrity. As a member expert of the USA Working Group 1 at ISO, he contributed to developing many AI standards (42001 Management System, 42005 Impact Assessment, and others). Before that, he led an ISO country Working Group in charge of developing ISO 56001:2024 Innovation Management System.

From guiding the Dubai Government in building its foresight and innovation ecosystem to coaching organizations on AI management systems, He empowers leaders to make data-driven, future-focused decisions. His expertise ensures that organizations remain agile, accountable, and prepared for the transformative impact of AI and emerging technologies.

Business leaders seeking ISO certification, conformity assessment, or guidance on how to put together an AI Governance framework that is complaint with the EU AI Act, and the new ISO Standard 42001 AI Management System, can find step-by-step guidance in his recent book on AI Management Systems ISO 42001 published in 2024 by CRC Press, Taylor & Francis Group.